Brand Partnership
Marilyn Monroe 100
Marketing strategy developed for the 100th anniversary of Marilyn Monroe, exploring how a heritage icon can remain relevant through collaborations and cultural experiences.
Focus: Brand Partnerships & Cultural Strategy
Brand: Marilyn Monroe
Occasion: 100th Anniversary Celebration
Timeline: June 2025 - August 2025
Scope: Research, strategy, and partnership ideation
Project Snapshot
2026 serves as a year-long centennial celebration honoring the legacy and cultural impact of Marilyn Monroe. This milestone presents the opportunity to expand her presence within the modern audience through brand partnerships
Context
Identify brands that align with MM’s values
Explore how the icon could be present in modern culture
Developed partnership concepts that blends legacy with contemporary moments
Objective
Approach
Analyzed Marilyn Monroe’s cultural legacy, values, and visual identity to understand how her brand has endured and how it is currently perceived by modern audiences.
Research
Audience & Industry Alignment
Evaluated audience overlap and industries where Marilyn Monroe’s legacy naturally translates, including fashion, beauty, lifestyle, and experiential spaces.
Ideation
Developed partnership concepts that prioritize accessibility, storytelling, and cultural relevance while respecting Marilyn Monroe’s heritage.
Partnership Concepts
Explored limited-edition product partnerships, presenting collectible and exclusive items that feel contemporary and accessible.
Product Collab
Experiential Activations
Proposed experiential activations that invite participation through modern, immersive experiences.
Considered monobrand product extensions as lower-barrier entry points for audiences to engage with the Marilyn Monroe brand in everyday settings.
Monobrand Extension
This project emphasized the importance of balancing heritage with cultural relevance when developing partnership strategies for iconic brands.
Key Learnings
Disclaimer: This project was developed as a strategic case study and was not an executed campaign