Nicole Andrea
I'm a marketing professional focused on events, brand partnerships, and influencer marketing. I'm interested in how brands connect with audiences through culture and creating marketing strategies that feel relevant and engaging. Through my experience supporting brand strategy, partnership development, and live activations, I've worked across projects in lifestyle, consumer, and entertainment-related spaces.
I enjoy discovering new restaurants and finding a good cup of coffee. I also love watching movies and catching Broadway shows, and staying active by playing tennis whenever I can.
Education
New York University
Bachelors of Music in Music Business
Minor in Business of Entertainment, Media, and Technology
Relevant Courses:
Strategic Branding, Experiential Marketing, Managing Creative Content Development, Digital Business Strategy, Concert Management, Statistics, Management & Organization
Authentic Brands Group - Entertainment Brand Management
Authentic Brands Group - Events and Experience
GoTo Gojek - Product Marketing
Wahana Musik Indonesia - Stakeholder Engagement
Permias NYC
Women in Music NYU
Experience
Areas of Focus
Brand Marketing
Brand Partnerships
Consumer Insights
Campaign Strategy
Experiential Marketing
Influencer Marketing
Entertainment & Media
Consumer Goods
Lifestyle & Retail
Food and Beverage
Industries of Interest
Consumer Insights & Trend Analysis
Market & Competitive Research
Campaign Planning & Execution
Cross-Functional Collaboration
Stakeholder Management
Project Management
Strategic Thinking
Presentation & Storytelling
Data Organization & Analysis
Skills
Tools
Microsoft Office
Google Suite
Sponsor United
Zoominfo
Salesforce
Social Media
Meta Ads
Google Ads
English (Bilingual Native)
Indonesia (Bilingual Native)
Chinese (Conversational)
Korean (Conversational)
Language
Music Production
Broadway Shows
Graphic Design
Video Editing
Travel
Tennis